Call Centers Make the Difference

Our excellence in lead generation and customer acquisition with Call Center Solutions comes, in part, from the success of Ward Media, Inc., whose services were integrated into XL Education. The highly trained, qualified people who work in our call centers reach thousands of prospects a month through dynamic contact center solutions.

The Fundamentals

We use state of the art technology and our highly trained call center representatives ask a multitude of qualifying questions during our calls with prospective students. These students have asked to be contacted about and are interested in learning more about their educational options.

XL Education offers a combination of web-based applications integrated with call centers. This includes multi-channel marketing through lead generation, email, direct mail, telemarketing using predictive dialers, site placement and site advertisements. We work with advertisers and publishers to identify and analyze their needs and provide strategic, results-oriented marketing solutions. We facilitate direct communications with your desired target audience, students searching for the right educational institution or program. We can deliver a strategic outbound campaign, an 800 number answered by a live agent or a hot transfer directly to your center and in all cases we can help formulate a plan to meet your specific needs.

How do we do it?

• Call Center Solutions
• LeadPOWER™ Tracking
• CallPOWER™
• EnrollPOWER™

LeadPOWER™ Tracking

The LeadPOWER™ lead management system makes client communications with prospects more effective and efficient, resulting in higher sales and earnings figures. The benefits of using our system include:

• We provide feedback all the way through the process. We "get granular" to learn not only which sources are generating your best customers, but where and how within those sources. We deliver knowledge our competitors can't.
• Screening all leads prior to delivery. For lead generation, that means connecting your team with prospects that are truly interested. We've already eliminated bad phone numbers, fake names, etc. For sales, that means less time is spent chasing unqualified or uninterested leads.
• Running performance evaluations on all metrics. Reports are the management tool for any marketing professional. We provide multiple views and multiple options for the management of all campaign details and analytics.

CallPOWER™ tracks data sources, individual phone reps and answers to specific questions. Our "click to listen" feature allows clients to listen in to ensure scripts are being followed and that our education counselors are asking the right questions. We have secure offsite data backup and recovery so we can retrieve recorded calls for evaluation.

EnrollPOWER™ permits "live transfer." Students qualified by our education counselors can be hot-transferred directly to you while interest is still high.

We are constantly growing and currently help more than 220 educational and e-learning institutions acquire and retain qualified students.